We have heard that men are the new women, that menswear is growing faster than womenswear, a business and cultural phenomenon that has seemingly taken nearly everyone by surprise. We consider many reasons for that: social media and reality television have made men more aware of the potential power of good style; online dating places a premium on appearance (your make your first impression with photos and a few lines of self-congratulatory text); and there is nothing like a worldwide economic downturn to make a guy consider carefully what he has to wear in order to get and keep a job. It may be for those reasons that menswear designers are offering all sorts of novelties at fashion shows. They appear to be following much of the same strategy as has long been used for womenswear: show something exaggerated or controversial on the runway and, when the buyers come by right after, explain how all of that will be modified into saleable condition (which is to say, something people really will wear) as soon as orders are placed.
It is perhaps for that reason that, as I examine the photographs of menswear runway shows and the editorial pages of fashion magazines, I have had increasingly greater difficulty winning a game I call I Can Wear That. To win, I have to find a complete ensemble, as shown on a living model, that I would wear, head to foot, watch to cufflinks. I can only attribute my defeat at that form of solitaire to the creativity of designers. There are looks that critics call androgynous that I cannot imagine androgynous men would be willing to wear around town. There are floor-dragging coats paired with short pants, making the model look like a schoolboy who has stolen his father’s overcoat. I suppose it is good that designers are showing no fear of color; but I just have not seen too many men grabbing those chartreuse shirts and lilac pants from retail racks.
All of that is healthy, of course. Show a bit of flare and excess, and when it comes time to make a sale, tame it down to what the market will bear. We can go back to 1962. In that year, Rudi Gernreich had no sooner created the “monokini,” the topless bathing suit, than knockoffs appeared with attachable tops. (That was, at least, the explanation my mother gave me for the one my father, a lifelong garmento, had picked up for her at a Seventh Avenue showroom.)
As for my game: when going through WWD, GQ and other publications, I indeed rarely win now at I Can Wear That. But when I go into stores, the shelves and racks are filled with things I can wear and would gladly buy. So everyone must be doing something right, and the fashion pages are always useful for inspiration. Now let me remember—what kind of coat goes best with chino shorts…?
Credit: Alan Behr
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